Betty Go Hard!
How does one make sure girls are getting involded in the action sports that have typically been left to the ‘boyz’? You start your own community to get women involved! Enter Bettygohard, the action sports company focused on inspiring women. Created by Natasha Lockey aka Betty, a lover of action sports who was frustrated at never seeing Girls in Action and wanted to see more girls out there pushing their limits and inspiring others to do the same! She wanted to create a safe space where women could play hard and get the suport they needed to get involved.
She started out with a series of women’s weekly shuttle-assisted rides followed with appetizers (wine, cheese & chocolate…the way to a girls heart.) This mountain biking series was created after speaking with a number of women who wanted to get out on their bikes but lacked confidence and riding partners of a similar level. She has been overwhelmed with the positive response for the six week riding series, and is developing other programs to accommodate the demand.
While inspiring women to get outdoors, she also decided to make a point of educating women on how to respect their bodies. She contacted us here at Lunapads to make a donation so we sent along a Mini Pantyliner for each rider in the summer series - they were a hit! Wearing cloth pads while riding a bike is far more comfortable and healthier for you.
With the local success of the first events, Bettygohard is already taking the show on the road with a number of other exciting trips and events planned at both Red Mountain and Panorama Mountain Resorts. “These women’s weekends are already starting to fill up. Women have told me they are excited to participate in a trip where all they are responsible for is having fun. We look after all the details, transportation, lift tickets, excellent meals, all these girls have to do is have fun!”
There is more to Bettygohard than just events; Natasha is also creating an online community at www.Bettygohard.com that will provide information, inspiration and opportunities to connect with other members; developing life long connections and building confidence. Here are some of the Bettygohard girls at the top of Redhead Mountain 
Bettygohard was created to develop a community of women who enjoy ‘Action Sports’; focused on mountain biking, snowboarding and skiing. But she has created something far more meaningful, she’s creating experiences without boundaries or expectations, purely about celebrating who you are as a woman, what you can do and let’s not forget - having a whole lot of fun!
